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Style frames

EA Sports Frostbite Next

Frostbite is an ever evolving engine that powers the EA games now and in the future. But it’s the sum of its parts, in particular the collaboration aspect that makes it so powerful. What is the future of Frostbite and how does it power EA games for the future? How do we represent that with a brand aesthetic? I was tapped by Laundry to create a series of style frames based around the emergence of the next iteration.

Client / 

EA Sports

 

Role / 

Art Direction / Design

 

Agency / 

Laundry

 

Year / 

2021