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Michigan Lottery
Riskified technology helps detect and prevent eCommerce fraud. I was tapped to tell the story in a more abstract digestible way by visualizing how the Riskified AI technology helps keep eCustomers and eCommerce merchants safe from fraudulent activity.
The concept given was "Seen / Unseen" to reinforce what the AI is doing behind the scenes for eCommerce platforms. Abstract shapes and forms were created in C4D to visualize the script.

Client / 

Michigan Lottery

 

Role / 

Art Direction / Design

 

Agency / 

Laundry

 

Year / 

2021