Design + Key Art
NHL - EA Sports

 I created concept frames for NHL EA Sports' latest hockey video game, designed for major consoles like Xbox and PlayStation 5. These frames bring high-energy visuals to cut scenes and UI element cutaways, enhancing the immersive gameplay experience. Bold, dynamic typography pairs with custom hockey-themed marks to establish a cohesive and striking visual brand system. Every design element is crafted to reflect the speed, intensity, and excitement of professional hockey. This approach ensures a seamless fusion of gameplay and branding, making every moment feel authentic and cinematic.