In a nutshell, these are a series of spots for a betting app. Different than their competitors who go for a cheesy lottery meets casino vibe, this campaign and brand wants to be more badass.
Creating a sense of urgency that time is running out to bet, unless you use their app which makes it easier.
Visually, a very cinematic, glitch UI aesthetic. Dark, electrifying, sophisticated. Tron meets iron man meets betting (never thought we’d say that.)
The glitch effect is mainly for transitions. But we want to create a faux ui aesthetic even behind some of the app screen moments we need to show. What else? Let’s also explore some sort of hud and scan line overlay even over the app shots themselves to give it a little style.